4 Principles for Successfully Selling Insurance in the Branch

Will new regulation lead to the demise of “totally free checking?”  Most executives think so. As banks focus on re-pricing their portfolio of checking products, many will miss the opportunity to generate non-traditional fee income.  In particular, bancassurance provides a unique opportunity to capitalize on customer risk adversity while increasing fee-based product sales in the branch. Retail banks have struggled for years to sell insurance, failing to gain customer share of mind and equip staff to recognize opportunities.  In partnership with the Insurance Advisory Board, the Council has identified four common principles for successfully selling insurance in the branch: Get the timing right:  The window of time in which customers are open to purchasing insurance is brief, so link insurance cross-sales to a primary asset

5 Key Takeaways from Retail Bankers

Across the first half of 2010, retail bankers in North America made the following five observations regarding trends in the industry: Observation #1:  Customers significantly undervalue the transactional services that banks provide.  A decade of “totally free checking” has taught customers that transactional services are worth $0.  As free checking disappears, executives must train customers to see access to the payments system as a privilege rather than a right.  Most banks are starting to make the transition by ensuring fee waivers for high balances, direct deposit, or bill pay is transparent so customers know why and how they earned their “free” checking account. Observation #2:  Innovation has been significantly under resourced in most firms.  Retail bank executives believe that innovation will be the key to generating

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Building Backlinks – The Best Methods To Use for Playable Ads

Generating traffic to your Internet site from the search engines can be divided in to two sections. These parts are usually on-page search engine optimization as well as off-page search engine optimization. Although both of these facets of SEO are very essential, in the following paragraphs we will be focusing more on the off-page (building backlinks) search engine optimization.   Let me explain what off page optimization is for anyone who is new. This is how you will get your website to rank in the search engines using methods that do not have anything to do with your website. And the only thing off page optimization really has to do with is building backlinks that point to your website. And I am sure that you are aware that building backlinks can be done using different techniques. We are going to be going over a couple of these methods building backlinks and explaining to you why some of these methods are better than others.   The first method we would like to discuss is building backlinks using website directories. Although a site directory can almost be considered a search engine, they do not crawl the web looking for new websites and pages, you actually need to submit your site to them. And some of these directories can have a great page rank so submitting your site

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