What do you get when you match up Pepsi, the WB, SCA Promotions, and Berkshire Hathaway? How about a monkey who could make someone a billionaire? Through a somewhat complicated process of elimination, the thousand entrants will be pared down to a list of 10 finalists, who will then compete for a guaranteed $1 million prize. Once the 10 finalists emerge, they will enter into successive, numbers-based Slot Gacor Hari Ini games of chance. Through a process of progressive elimination, the million-dollar winner will be picked. That winner will hold a multi-digit number. In order for him to become a billionaire, the number must exactly match a number to be drawn at random on live TV. “An unusually dexterous monkey” will do the picking, says executive producer Matti Leshem. “It’s the ultimate slap in the face to evolution: the fate of a billion dollars will be in the hands of a monkey.” Link to the CNN article on it. But what are the real odds of winning here — and more importantly, what is the expected value of a can of Pepsi in this promo? Pepsi is printing a billion numbers. In addition to the contest above, one million of those numbers will instantly win $15. For a single can: You have a 1,000,000/1,000,000,000=1/1,000 chance of winning $15 = 1.5 cents of E.V. Pepsi thinks