Using Social Media to Know Your Customers Better

Our data shows that customers that prefer to use technology for banking purposes are more likely to be younger and active on social media. They are less likely to visit a bank branch on a regular basis. One challenge many banks are facing is how to connect with these tech users and engage them outside […]

5 Key Takeaways from Retail Bankers

Across the first half of 2010, retail bankers in North America made the following five observations regarding trends in the industry: Observation #1:  Customers significantly undervalue the transactional services that banks provide.  A decade of “totally free checking” has taught customers that transactional services are worth $0.  As free checking disappears, executives must train customers to […]

Building Backlinks – The Best Methods To Use for Playable Ads

Generating traffic to your Internet site from the search engines can be divided in to two sections. These parts are usually on-page search engine optimization as well as off-page search engine optimization. Although both of these facets of SEO are very essential, in the following paragraphs we will be focusing more on the off-page (building […]